Ad slots formats
- Florian Rögner
- Christian.Schwarzbauer
- Jonas Hellwig (Unlicensed)
Top (First Slot on the website)
Please make sure to set the biggest size for the atf-formatSize which is at least ''1000x450'' for desktop and ''320x450'' for mobile. We will implement all the smaller sizes below.
Desktop | ||
| Width | Height |
Hero Ad (biggest format) | 1000 | 450 |
Hero Ad | 728 | 450 |
Billboard | 1000 | 250 |
Billboard | 970 | 250 |
Billboard | 800 | 250 |
Leaderboard | 728 | 90 |
(optional if possible) Fireplace | 728 | 92 |
Mobile | ||
| Width | Height |
Medium Rectangle | 300 | 250 |
MCA | 320 | 150 |
MCA | 320 | 100 |
MCA | 320 | 75 |
MCA | 320 | 50 |
MCA | 300 | 150 |
MCA | 300 | 100 |
MCA | 300 | 75 |
MCA | 300 | 50 |
Content (Slot placed in content)
Please make sure to set the biggest size for the atf-formatSize depending on the space available. For example if it’s a horizontal slot for desktop you should use at least ''1000x250'' or larger.
Desktop | ||
| Width | Height |
Billboard | 1000 | 250 |
Billboard | 970 | 250 |
Billboard | 800 | 250 |
Leaderboard | 728 | 90 |
Medium Rectangle | 336 | 280 |
Medium Rectangle | 300 | 250 |
Halfpage Ad | 300 | 600 |
Mobile | ||
| Width | Height |
Hero Ad (biggest format) formatnote=special because of content-1 instead of top! | 320 (largest width) | 450 |
Medium Rectangle | 300 | 250 |
Halfpage Ad | 300 | 600 (biggest height) |
MCA | 320 | 150 |
MCA | 320 | 100 |
MCA | 320 | 75 |
MCA | 320 | 50 |
MCA | 300 | 150 |
MCA | 300 | 100 |
MCA | 300 | 75 |
MCA | 300 | 50 |
Vertical (only used for Desktop)
Please make sure to set the biggest size for the atf-formatSize at least to ''301x601''. We will implement all the smaller sizes below.
Desktop | ||
| Width | Height |
Sitebar Ad (dynamic) | 301 | 601 |
Sitebar Ad | 300 | 1050 |
Halfpage Ad | 300 | 600 |
Skyscraper | 160 | 600 |
Skyscraper | 120 | 600 |
Skyscraper | 200 | 600 |
Special
If you want to display a special format, make sure to add the special attribute in the ad slot.
<atf-ad-slot id=”my_site_ad_slot_4” atf-format=”content” atf-formatSize=”1000x250” atf-formatNote=”special”>
</atf-ad-slot>
Size | Description | |
1000 | 1 | Understitial (Desktop)/(Mobile) |
320 | 480 | Interstitial (Desktop/Mobile) |
320 | 450 | Hero-Ad (mobile, content-1!) |
3 | 3 | Social Cards (Mobile) |
2 | 2 | Outstream (Desktop/Mobile) |
Native
Size | Description | |
fluid | fluid | Native Ad (Desktop/Mobile) |
If you want to display a native format, make sure to add the native attribute in the ad slot.
<atf-ad-slot id=”my_site_ad_slot_4” atf-format=”content” atf-formatSize=”1000x250” atf-formatNote=”native”>
</atf-ad-slot>Footer
Size | Description | |
4 | 4 | Overlay Ads (Desktop)/(Mobile) |
If you want to display a footer format, make sure to add the special attribute in the ad slot.
<atf-ad-slot id="my_uniqu_slot_ID" atf-format="footer" atf-formatSize="4x4" atf-formatNote="special">
</atf-ad-slot>Custom
Custom ad slot is a special format of ad slots. This type is used to provide a predefined script on publisher’s webpage (e.g. video player script).
Note: If you wish to use this format there is no need to specify size (all other types will require atf-formatSize parameter).
By default a predefined script is being provided. In order to serve a predefined script no additional parameter needs to be added.
To choose additional/optional script the following additional parameter has to be added - 'atf-customSlot' This parameter is predefined. Publishers can choose from the list only.
The list of additional scripts will be provided by ATF.
Example with standard/predefined script:
Example with additional script:
Footer
A footer ad slot is being used for overlay creatives and should be integrated on each site. We recommend to ad this ad slot as last element in the <body>
This ad slot has always the same config. Please define only a unique id and keep the other attributes as defined. atf-format="footer", atf-formatSize="4x4" and atf-formatNote="special" are mandatory and cannotbe changed.