PUMA/Publisher Information
- Christian.Schwarzbauer
Typical hierarchy of modern websites
Usually you will find these three categories as part of modern websites:
home (-page)
channel (usually the structure of the menu)
article
In these categories the ad-slot setup can be identical but it isn´t a must.
Types/Positions of ad-slots
These are typical ad-slots integrated in a website:
top (first slot of the site, only one per site)
verticals are skyscrapers in the most cases which are ad slots on the right-hand side of the page. These slots should be sticky for good viewability rates.
content (as the name says, the slot is placed within the main content. Depending on the length, there can be integrated a few ad-slots)
footer ad slot for overlay creatives. One footer ad slot is recommended to be integrated on each site.
custom (special slots, to be defined)
Each type supports a range of sizes that can be used.
For further information about recommended ads reach out to The Initial Better Ads Standards - Coalition for Better Ads
Consider about the maximum ad-size you want to display in each ad-slot
For longer sites we recommend “lazy load” of the ad-slots for better viewability and higher pricing.
We create wireframe to visualize the position for the atf-format usage.
Desktop - recommended ad-slot setup
Desktop | optional |
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|  The implementation of a sticky footer ad is an option and can be deleted by the user via the crossmark-button on the upper right corner. The implementation of our footer ads fully complies with the better ads standard, as they cover less than 30% of the viewport. |
Viewport 1 |
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Viewport 2 |
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In the following viewports is only one content-slot viewable! | The vertical-slot is recommended to be sticky. |
Mobile - recommended ad-slot setup
Mobile | Optional |
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| The sticky footer ad is an option to implemente and can be deleted by the user via the cross-button on the upper right corner. The implementation of our footer ads fully complies with the better ads standard, as they cover less than 30% of the viewport. |
Viewport 1 |
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In the following viewports is only one content-slot viewable!
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No vertical ad-slot on mobile phones! |
Viewport 2 |
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In the following viewports is only one content-slot viewable! |
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Note: We recommend one screen size distance between two content ad-slots.