Bidders

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The Bidders tab is divided into Adserver and Header Bidding.

In Bidders Tab, user can turn on/off no-consent ad-serving via Adnuntius, Amazon TAM and Prebid and adjust settings.

1. Google Ad Manager is always switched on by default and cannot be switched off, as this would prevent ad delivery.

2. ADNUNTIUS: for ad-serving without consent. Adnuntius is not setting cookies and don´t track users.

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2. For Amazon TAM - TAM ID is defined

3. For Prebid:

1. Turn on/off selected bidders

2. Switch between adapters for selected bidders (some have only 1 adapter)

3. Specify Auction and Fail-safe timeout (auction timeout has to be lower than Fail-safe)

   1. Fail-safe timeout is total time for sending request and receiving response from Prebid

   2. Auction timeout is total time for auction in Prebid

4. Bidders config - demand partners configuration for Prebid
   
   

   
   5. buckets settings - need to correspond to line items bucket settings in GAM. This setting is only for Prebid and modification do not cause any changes in GAM (no integration between systems)

4. For Relevant Yield
   
   
   

   You need to switch off Amazon TAM and Prebid if you want to switch on Relevant Yield