Here we discribe the settings of all scripts integrated in our TAG-Manager.
Global Scripts
Status | Script | needed for | Priority | Vendor ID | Required | Force execution | Use User Consent |
|---|---|---|---|---|---|---|---|
ON | [Targeting] Emetriq | targeting segments | LOW | 213 | OFF | ON | OFF |
OFF | [Header Bidding] Index Exchange | LOW | - | OFF | OFF | OFF | |
OFF | [Identity Link] LiveRamp ats.js (V1) | user identity | LOW | - | OFF | ON | OFF |
OFF | [Identity Link] LiveRamp Header TAG (V1) | user identity | LOW | - | OFF | ON | OFF |
ON | [GAM KeyValue] Contextual Data | contextual targeting | HIGH | - | OFF | OFF | OFF |
ON | [Targeting] Emetriq passing Fingerprint ID | user identity | HIGH | - | OFF | OFF | ON |
STAGE | [Targeting] Emetriq ias (New Version Test) | HIGH | 213 | OFF | OFF | ON | |
STAGE | [Adblock Recovery] content | adblock messaging | HIGH | 755 | OFF | OFF | ON |
STAGE | [Adblock Recovery] protection message | adblock messaging | HIGH | 755 | OFF | OFF | ON |
STAGE | [Adblock Recovery] src | adblock messaging | VERY HIGH | 755 | OFF | OFF | ON |
ON | [Targeting] The Adex (OSDS) | targeting segments | HIGH | 44 | OFF | ON | ON |
Publisher Scripts
Status | Script | needed for | Priority | Vendor ID | Required | Force execution | Use User Consent | Note |
|---|---|---|---|---|---|---|---|---|
ON | [DMP] Permutive Script (New Version 24.08.2023) | Sends page and identity requests to the DMP | VERY HIGH | - | ON | OFF | OFF | → global |
ON | CreativeSettings | still needed to adjust our creative templates to each of the sites | HIGH | - | OFF | OFF | OFF | |
ON | Burda Forward - Contextual Targeting | contextual targeting segments (SIS) | LOW | - | OFF | ON | OFF | |
ON | [Prebid] Supply Schain | HIGH | - | ON | OFF | OFF | → global | |
ON | LiveRamp Script [ID generation E-Mail] | checking consent and loading another script from | HIGH | 97 | ON | ON | ON | not for playboy.de because of policy restrictions from LR |
ON | [GAM] PPID | Sends PPID within the ad request to GAM | HIGH | 755 | ON | OFF | ON | not all publishers |
ON | [Blue Oak] Global | HIGH | - | OFF | OFF | OFF | → global? not all publishers | |
ON | [Blue Oak] Event | HIGH | - | OFF | OFF | OFF | not all publishers | |
ON | [Adnami] Script for Adnami Ads | for Adnami (Vendor) | VERY HIGH | - | ON | OFF | OFF | not all publishers |
ON | Targeting Fix | LifeStyle-Sites only → makes URL-parameter working on React-Sites | HIGH | - | ON | OFF | OFF | not all publishers |