HTML

Topic	Description
Initial Load	Executed when the ad is loaded and contains all the files that the ad needs to provide an initial graphical representation. A maximum of 15 files may be loaded, such as images, JavaScript, trackings, etc.
Sub Load	Once the initial HTML document is fully loaded and parsed, additional files can be loaded (DOMContentLoaded-Event). Suitable for more complex animations. Another 30 files may be loaded.
User Initiated Load	Here we define the interaction with an ad (click, touch and mouseOver). An unlimited amount of files may be reloaded. The file weight is unlimited. For mobile, please note that there is a limited data connection and usually a lower bandwidth available. File size and weights should therefore be kept as low as possible.