Typical hierarchy of modern websites
Usually you will find these three categories as part of modern websites:
home (-page)
channel (mostly the structure of the menu)
article
In these categories the ad-slots can be identical but it isn´t a must.
Types/Positions of ad-slots
These are typical ad-slots integrated in a website:
top (first slot of the site, only one per site)
verticals are skyscrapers in the most cases which are ad slots on the right-hand side of the page. These slots should be sticky for good viewability rates.
content (as the name says, the slot is placed within the main content. Depending on the length, there can be integrated a few ad-slots)
footer ad slot for overlay creatives. One footer ad slot is recommended to be integrated on each site.
custom (special slots, to be defined)
Each type supports a range of sizes that can be used.
Consider about the maximum ad-size you want to display in each ad-slot
We create wireframe to visualize the position for the atf-format usage.
Desktop
Screen 1
The top-slot can placed on the very top of the page or also under the navigation or lead image.
Screen 2
Mobile
Screen 1
Screen 2
Note: We recommend one screen size distance between two content ad-slots.