Types/Positions of ad-slots
These are typical ad-slots integrated in a website:
top (first slot of the site, only one per site)
verticals are skyscrapers in the most cases which are ad slots on the right-hand side of the page. These slots should be sticky for good viewability rates.
content (as the name says, the slot is placed within the main content. Depending on the length, there can be integrated a few ad-slots)
footer ad slot for overlay creatives. One footer ad slot is recommended to be integrated on each site.
custom (special slots, to be defined)
Each type supports a range of sizes that can be used.
We create wireframe to visualize the position for the atf-format usage.
Desktop
Mobile
Note: We recommend one screen size distance between two ad slots, except the vertical.