Page Comparison

...

The Bidders tab is divided into Adserver and Header Bidding.

In Bidders Tab, user can turn on/off no-consent ad-serving via Adnuntius, Amazon TAM and Prebid and adjust settings.

1. For Google Ad Manager is always switched on by default and cannot be switched off, as this would prevent ad delivery.

2. ADNUNTIUS: for ad-serving without consent given from the user, we can serve ads via Adnuntius. Adnuntius is not setting cookies and don´t track the userusers.

   Image Removed

No Consent → usually ON

No LI → OFF, if the publisher uses Liveramp as CMP, because …

...

The following script is mapped automatically if Adnuntius is active. It has not to be done manually in the publishers section in ATF-Manager. The priority is HIGH as default.

...

Image Added

2. For Amazon TAM - TAM ID is defined

...

3. For Prebid:

...

1. Turn on/off selected bidders

2. Switch between adapters for selected bidders (some have only 1 adapter)

3. Specify Auction and Fail-safe timeout (auction timeout has to be lower than Fail-safe)

   1. Fail-safe timeout is total time for sending request and receiving response from Prebid

   2. Auction timeout is total time for auction in Prebid

4. Bidders config - demand partners configuration for Prebid
   

   Image RemovedImage Added

   
   5. buckets settings - need to correspond to line items bucket settings in GAM. This setting is only for Prebid and modification do not cause any changes in GAM (no integration between systems)

   Image Removed

...

4. For Relevant Yield
   
   

   Image Added

   You need to switch off Amazon TAM and Prebid if you want to switch on Relevant Yield