Page Comparison

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Webseiten

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Benötigte Formate

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Layout

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Elle, Instyle, Harpers Bazaar, Esquire, Freundin

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• Option 1:

Desktop: Billboard (oben) + Medium Rectangle (im Content) + optional: Halfpage Ad oder Skyscraper oder Sitebar Ad (rechts)

Mobile: MCA 2:1 (oben) + Halfpage Ad oder Understitial oder Medium Rectangle, (im Content)

• Option 2:

Desktop: Hero Ad (oben) + Medium Rectangle (im Content) + optional: Halfpage Ad oder Skyscraper oder Sitebar Ad (rechts)

Mobile: MCA 2:1 (oben) + Hero Ad (im Content) oder Understitial oder Medium Rectangle

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Gofeminin

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Desktop: Billboard (oben) + Medium Rectangle (im Content) + optional: Halfpage Ad oder Skyscraper oder Sitebar Ad (rechts)

Mobile: MCA 2:1 (oben) + Halfpage Ad oder Medium Rectangle (im Content)

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Slowly veggie, Einfachbacken, Meine Familie und ich, Das Kochrezept

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Desktop: Billboard (oben) + Medium Rectangle (im Content) + optional Halfpage Ad oder Skyscraper oder Sitebar Ad (rechts)

Mobile: MCA 2:1 (oben) + Halfpage Ad (im Content)

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Mylife & Netdoktor DE/AT/CH

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• Option 1:

Desktop: Billboard (oben + im Content) +  Medium Rectangle (im Content oder rechts neben dem Content) + optional Skyscraper oder Sitebar Ad (rechts)

Mobile: Medium Rectangle (im Content) + MCA 2:1 (oben)

• Option 2:

Desktop: Superbanner (oben + im Content) + Medium Rectangle (Kann innerhalb des Contents und in der Sidebar der Webseite laufen) + optional: Skyscraper oder Halfpage Ad (Wird rechts neben dem Content eingebunden)

Mobile: MCA 2:1 (wird in jedem Slot ausgespielt)

• Optional: Zusätzlich ein Medium Rectangle

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Playboy

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Desktop: Billboard (oben) + Medium Rectangle (im Content) + optional Halfpage Ad oder Skyscraper (rechts)

Mobile: MCA 2:1 (oben) + Halfpage Ad (im Content)

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Event 100% Share of Voice The ad must be submitted at least 5 working days before the start of the campaign. Please send ad material by email to: bcn.campaigning@bcn.group	Image Added Style-Sites	Image Added Food-Sites	Image Added Health-Sites
Site	ELLE InStyle HarpersBazaar Esquire freundin	Slowlyveggie, Einfachbacken, Meine-Familie-und-ich, Das Kochrezept	Netdoktor DE/AT/CH
Size	Desktop: 800x250 px o. 1000x450 160x600 px o. 300x600 px Mobile: 320x150 px o. 320x450 300x250 px 300x600 px Multiscreen: Unterstital Sticky Footer Ad Hero Ad Video: MP4 (For details see specs PreRoll)	Desktop: 800x250 px 300x250 px 160x600 px o. 300x600 px Mobile: 320x150 px 300x600 px	Desktop: 800x250 px 300x250 px 160x600 px o. 300x600 px Mobile: 320x150 px 300x250 px
Format	JPG, GIF, PNG, HTML5*
Weight	max. 200 KB
3rd Party	yes
Trackingpixel	yes, (image-pixels only)
Sound	yes, if an ON/OFF button is present Sound starts only on user interaction
Streaming	yes, if Reload video does not exceed 2.5 MB Adapted videos are available for different bandwidths Streaming is only allowed with the Medium Rectangle
Required	Clickcommand or URL
Note	Other format combinations are possible on request and desired to avoid block switching. As many formats as possible must be delivered per device in order to avoid empty spaces. If a format is delivered that can only take place once on the website, the respective slot (space) will be firmly placed, but the exclusivity on the booked pages will expire, so that other advertising will run. If other advertising is to be prevented and cannot be realised in sufficient form by the formats supplied, blocked AdSlots are calculated in addition to the impressions. In case of 3rd party delivery, functionality must be guaranteed by 3rd party service provider. *HTML5 exclusively via redirect Please send 3rd party redirects as a separate file in the attachment (text or Excel file *.xlsx).
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