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top (first slot of the site, only one per site)
verticals are skyscrapers in the most cases which are ad slots on the right-hand side of the page. These slots should be sticky for good viewability rates.
content (as the name says, the slot is placed within the main content. Depending on the length, there can be integrated a few ad-slots)
footer ad slot for overlay creatives. One footer ad slot is recommended to be integrated on each site.
custom (special slots, to be defined)
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For further information about recommended ads reach out to https://www.betterads.org/standards/ |
Each type supports a range of sizes that can be used.
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We create wireframe to visualize the position for the atf-format usage.
Desktop - recommended ad-slot setup
Desktop |
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optional |
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 The |
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Screen 2
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Mobile
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sticky footer ad is an option to implemente and can be deleted by the user via the cross-button on the upper right corner. | |
 In the following viewports is only one content-slot viewable! |  The vertical-slot can be sticky if there is a dynamic sidebar-ad displayed. |
Mobile - recommended ad-slot setup
Screen 1
Screen 2
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Note: We recommend one screen size distance between two content ad-slots. |
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