Page Comparison

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• top (first slot of the site, only one per site)vertical (almost only

• verticals are skyscrapers in the most cases which are ad slots on the right side and only one, not in the content but right of it, )-hand side of the page. These slots should be sticky for good viewability rates.

• content (as the name says, the slot is placed in within the main content. Depending on the length, there can be integrated a few ad-slots)footer (last slot of the site, only one)

• footer ad slot for overlay creatives. One footer ad slot is recommended to be integrated on each site.

• custom (special slots, to be defined)

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Each type supports a range of sizes that can be used.

Description:

• top is the first ad slot on the page.

• verticals are skyscrapers in the most cases which are ad slots on the right-hand side of the page. These slots should be sticky for good viewability rates.

• contents are all ad slots within the content.

• footer ad slot for overlay creatives. One footer ad slot is recommended to be integrated on each site.

We create wireframe to visualize the position for the atf-format usage.

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