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Lazy Load requires MRA (Multi Request Architecture)

In this tab, lazy load settings can be specified for each publisher.

  1. Fetch margin (in percentage of viewport) - how fast (how early before being in viewport) an ad should be fetched to an ad slot (ad request should be made)

  2. Render margin (in percentage of viewport) - how fast (how early before being in viewport) an ad should be displayed (creative should be displayed)

  3. Mobile scaling - multiplier of Render and Fetch margins for mobile devices

A very good simulation of the following drawings: https://developers.google.com/publisher-tag/samples/lazy-loading?hl=de#typescript

SRA (Single Request Architecture)

The settings for fetch margin are completely ignored

MRA (Multi Request Architecture) - required if Lazy Load is active

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